Realme Likely to be Spun Off From Oppo as an Independent Brand

Just a twelvemonth afterward it was created as an online-simply sub-make of Oppo to compete with the runaway success of Xiaomi in Republic of india, Realme is reportedly set to get a fully independent brand on its own. Co-ordinate to Taiwanese publication, Digitimes, the popular smartphone brand might soon go an independent company within the BBK Electronics portfolio alongside the likes of Oppo, Vivo and OnePlus.

According to the report, the news comes from Chung Hsiang-wei, the chief commercial officer of Realme Taiwan, who claimed that in grooming for its impending independence, the make has already formed its own R&D squad and is expected to build upwardly its own ecosystem and production lines. Nevertheless, Realme will still share resources with its former parent even after becoming independent, he said.

Chung also sought to downplay talks about possible contest between Oppo and Realme, saying the two will complement one another rather than cannibalize each other'southward market share. The two brands volition target 2 dissimilar market segments, he said, adding that threescore percent of Oppo users are female, while an exact same percentage of Realme customers are male person. He also claimed that Oppo is migrating towards the premium segment, while Realme will keep to cater to engineering-oriented folks and fashion-conscious youth for the most part.

Originally launched as an India-specific online brand last year to compete against the likes of Xiaomi and Asus, Realme has grown to become one of the pinnacle-five brands for online sales in the state. Post-obit its instantaneous success in India, the brand has also been launched in more than 20 countries, including Indonesia, Spain, Russia and of course, China.